The Beach 19th Century Essay Example

The Beach 19th Century Essay ‘The seaside was never a place of escape – it has always been a place with its own strict codes of behaviour. ’ Do you agree? What is meant by a code of behaviour? This is a question that can be applied to the way we act and present ourselves in every environment and situation that we find ourselves in daily. What may be socially acceptable to one group may well be frowned upon or even vilified by others. Our behaviour within society has almost certainly changed from generation to generation and a good indicator for this has been the perceived behaviour and appearance when on holiday by the seaside. The way the British and European populace has dress for the beach has been dictated by two main factors, our class back ground and generation timelines. When trips to the beach for recreation reasons were first undertaken it was very much only the middle and upper classes within society who could afford to do so. It was therefore the elite members of the populace that set the standards of behaviour and bearing that were to be expected. As we will see later, it was only when the working and lowers classes began to undertake trips to seaside resorts, that these standards were to be compromised. We will write a custom essay sample on The Beach 19th Century specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Beach 19th Century specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Beach 19th Century specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Class has also been a good indicator of the attire that one wears. During the late 19th century all classes of society used the way they presented at the beach to achieve two main aims: to feel special and also to impress their friends and strangers (Place and Leisure p. 133). People would certainly use their class status and therefore dress to impress. Upper and middle classes appeared too overdressed and they could afford to do so. The working or lower classes could afford to be less choosey and often wore their best working or Sunday clothes. It was therefore possible to see many forms of dress on the main promenade and the beach itself. William Porters 1965 guide to Blackpool points out that all walks of life can be seen walking, sitting, reclining and riding ‘in every variety of costume along the sands and parade above’ (Place and Leisure p133). We clearly then have firm evidence that in the later stages of the 19th century that there was an expected form of dress, set by the higher classes within society, that all visitors were expected to conform to. This can be almost compared to as a form of uniform as uniformity was the least xpected. We can clearly see evidence of the formal types of dress codes in the several of the paintings and pictures contained in the resources Illustration Booklet provide for the course. Let’s first of all look at the painting by Edouard Manet (Plate 4. 4. 16 p. 113). The image that he has created perfectly displays the attitude of late 19th beach wear. The females in the painting are almost dressed for a formal occasion. The children are in no way less dressed and give the impression that their attire is more akin to Sunday school than a day of fun at the beach. There is an obvious lack of flesh on display which is in line with the prudish nature of adults during that era. They have in no way compromised what they wear to accommodate the weather conditions. There is no thought of removing clothes to cool down but an obvious use of paroles by both male and females to keep the heat of the sun at bay. If we then move on to the black and white photographs taken by an unknown photographer of the crowds at Margate beach (Plate 4. 4. 23 p. 120) and the picture taken by Rischgitz of the donkeys and crowds on Blackpool beach (Plate 4. . 24 p. 121) we seen no compromise in their clothing in the 30 years beyond Manet painting. There are some signs that there is a degree of cultural divergence in the two pictures, what we assume as the north/south divide today. There is a more middle class feel to the Margate picture, the cut of their clothes is better and the activity, watching a band perform, is more formal than the activities a Blackpool. Both pictur es have also been taken at the height of the industrial revolution, a time when the north of England was filled with â€Å"dark satanic mills† nd the working classes were actively encourage to â€Å"escape the clogs, smoke and grime† (Figure 4. 17 p. 152) of the industrial towns and cities and spend their new found wealth in resorts such as Blackpool. Working class families now had money to spend and the means to travel around the country. During the inter and post Second World War periods there was a clear shift towards a more informal dress code at the beach. The seaside was still a place to dress to impress but there was much more flesh now on show as can be clearly seen by the 3 generations of a working class family (Figure 4. p. 135, Place and Leisure) posing on the beach. There was still a degree of formality with many who took to the beach and as with the grandfather figure in the picture; some habits are hard to break. Why was there this shift in the way we dr essed, especially post war? The social standing of woman in society could very well have a direct influence on this. Women over the age of 30 got the right to vote in 1918 and they went on to received equal voting rights to men in 1928 (Dalal, 2010, p. 95 and p. 98). Roles under taken by women during the war (Drifte, 2011) gave them a degree of liberation and their own voice. We can see clear evidence of the new culture of women’s beach wear in Shanklin on the Isle of Wight in 1926 (Figure 4. 12 p. 141) during the inter war period and the beach models in 1955 (Figure 4. 14 p. 143) post Second World War. The exposed expanses of flesh are in stark contrast to what people had seen before but it is obvious that the women present are merely conforming to the beach dress code of the time. Music has often influenced our view of the seaside. The Beach Boys certainly gave the impression that a fun time could be had and the Who are often associated with blood and violence. How then have two differing styles of music have an influence on our perceived behaviour of what it is like to go to the beach? The Beach boys While we have seen how music creates an idyllic atmosphere, behaviour at the beach cannot just be judged by the way in which we dress and present ourselves. The period during the 1960’s saw seaside resorts not just a place to get away from it all, but as weekend and bank holiday battlegrounds. Influenced by differing musical cultures, Mods and Rockers would descend, mainly into southern seaside resorts, to dispel the idea that holiday destinations were solely for fun and relaxation. Fashion, social standing and drugs were all part of the tribalism mix that â€Å"smeared the traditional postcard scene with violence and blood† (Daily Express, 19th May 1964) on the beaches of Margate and Brighton. The impact of the violent clashes had a deep a far reaching impact on British society. Who wanted to sit enjoying the sun and ice-cream only to be disturbed by rampaging young British men whose main disagreement was whether the Who or Elvis produced the better rock music? Mods and Rockers had no respect for the traditions of the seaside and the government of the time came down hard on the offenders (On this Day 18th May BBC News Website) with many receiving lengthy prison sentences. The question remains how two different factions could be driven to violence over there choice of music and clothes and whether this violent turn of events would be the new standard of behaviour that was to be expected on our visits to the seaside. In conclusion then we can see that the seaside was a place to escape your normal daily routine and an opportunity that was afforded only to middle and upper classes. They abided by a code of conduct that dictated both dress and behaviour. Over the years and with the ability of the lowers class to experience the joy the seaside resorts, this code of conduct has been eroded to the standards that we see today.

Nursing Assignment 1 Essays - Nursing, Clinical Nurse Specialist

Nursing Assignment 1 Essays - Nursing, Clinical Nurse Specialist Nursing Assignment 1 FACULTY OF NURSING AND ALLIED HEALTH SCIENCES RESEARCH METHODOLOGY NMNR5103 ASSIGNMENT 1 Discuss the integration of research findings and other forms of evidences to transform nursing practice. Current semester: January 2015 Date of submission: 07/03/2015 INTRODUCTION Nursing knowledge plays a key role in the nursing practice revolution. Major challenges are to select the 'right' knowledge from various sources and transform it into expedient knowledge. Knowledge defined as "information, understanding, or skill that you get from experience or education" (Marriem_Webster, 2015). Knowledge can be divided into two aspects, which call learning and knowing. Learning gain from the experience, study or being taught, while knowing is showing one has a knowledge, usually from personal understanding. In nursing practice, knowledge is gotten from multidimensional base and comprises evidence that comes from science, experience and personally derived understanding. Basically scientific knowledge is more systematic and developed through research activity where an exact approach is come after to acquire findings that can be applied to inform nursing practice. (Moule and Goodman, 2008). However, in nursing practice nurses also applied the knowledge that they gain from experience and personal leaning when delivers care to patients. In the other hand, Smith and Crookes, (2011) mention that knowledge is generated through encounter the activity of how knowledge is transfer at teaching, application in clinical practice and combined with other knowledge. Beside scientific knowledge, there are others sources of knowledge developed through experience that included trial and error, intuition, traditions knowledge, and personal knowledge. All nurses know nursing, but what they know and how they know might be different from each other due to different experiences, different taught and different qualification. The development and exploration of nursing knowledge are fundamental to the future of nursing practice. This paper will discuss the integration of research findings and other forms of evidences to transform nursing practice. NURSING PRACTICE The term art and science are important for practice of nursing. The science of nursing offers a basic foundation for nursing practice, while the art of nursing assist nurses to appreciate patients better (Wu, 2013). The combination of nursing science and art of nursing will result in excellence nursing practice. As mention earlier, science consists of structured knowledge that gains from research activities and finding the evidence for the best practices in nursing. Empirics knowledge is one of the nursing science, Carper, (1978) cited in Wu, (2013) describe empirics as systematic knowledge which is establish into theories to define, explain and forecast phenomena in nursing. Therefore, the nursing knowledge is objective, realistic and trustworthy. Art of nursing is the ability of nurses to attach with the patients. Art of nursing knowledge comes from personal knowledge that gains through experience while deal with patients in clinical area. Wu, (2013) expressed that nurses should wo rk beyond the technical skills while interact with patients in order to achieve art of nursing. Nursing is the practice, however practice is multifaceted in nature. In nursing practice, nurses need knowledge concerning the physiological and psychological aspect on daily activities of living, as well as knowledge on medical treatment and pharmacology. They also need social knowledge in enable them to have appropriate skills and attitude in dealing with life and death. Nurses need good communication to interact with others such as patients, relatives, doctors and peers and most important they competence in carry out medical prescriptions. In order to justify and understand the complexities of nursing profession, nurses need knowledge that can explain the nursing practice. There are various sources of nursing knowledge that identical for nurses in nursing practice. NURSING KNOWLEDGE Nursing science is nursing knowledge. According to Mantzoukas and Jasper, (2008) nursing knowledge was found in 19th century and that time nursing knowledge was dominant until mid 20th century, and its from various forms influences current nursing practice. In this era, nursing knowledge was considered as a set of descriptive rules, where the nurses were trained and taught to follow to carry out nursing activities (Reed, 1995, Bradshaw, 2000 cited in Mantzoukas and Jasper, 2008). In the others word, nurses only carry out their duty based on guideline or instruction given by an authoritative person, mainly doctors and nurse manager. In this period of time, nurses did not have explanatory power; all nursing activities are

How to deal with a career crossroads

How to deal with a career crossroads In pop culture, we picture midlife crises in a very specific way. The man who buys the Ferrari. The woman who goes on a soul-searching trip with lots of yoga and beautiful European locales. In real life, though, it can be a lot more subtle than that- and often hits the professional life rather than the personal one. If you’re feeling mid-career blahs, and aren’t sure how to deal with it, it could be a career crossroads. Is it time for a change? Should you keep going on your current path? What is a career crossroads and how can you handle it?The career crossroads is a point where you start to wonder what the rest of your career should look like. It can be brought on by changes at work (a new boss, big changes in the company) or really by nothing at all except a general sense of am I doing what I should be doing?  The end result could be staying where you are, looking for a new job, or jumping fields altogether. Let’s look at some strategies for dealing with a ca reer crossroads.Do an audit of your professional lifeNow is the time to ask some very important questions about what you’re doing now and where you’ve been. Are you in a field that you chose decades ago, right out of school, because it felt like the right choice at the time? Do you still feel like it was the right choice? Have you moved as far in your job or field as you would like? Do you feel burned out because you no longer feel fulfilled by what you’re doing, or would minor changes make your life better in the same job?It’s also a chance to reassess your values. What’s the most important career factor for you at this point? A certain salary? The emotional fulfillment you get from your job? A certain job title or set of responsibilities?Be honest about what you wantThis isn’t about what others might want for you or what you wanted back when you were a student. The person you are now may have changed totally from your younger self, so it’s time to be realistic about what you want to achieve in the next phase of your career.Here are some factors to consider:What’s the financial picture in your career right now? Sites like Glassdoor and Salary.com can help you figure out if your salary is in line with others at your level of experience, job title, etc.Do you feel fulfilled by what you’re doing? If you find yourself bored but generally happy with your field, think about what would make your job more challenging or fulfilling. If you can’t think of anything that would enhance your current path, then it’s time to ask †¦Would you be happier doing something else? The mid-career change is increasingly common. What you wanted to do forever at age 22 is not necess arily the same thing you want to do forever at age 50. If you think you need a drastic change, then it’s also time to think about what would be involved in starting over (Going back to school? Certification?).Don’t be afraid to get an outside perspectiveYou don’t have to muscle through your crossroads alone. In fact, it can really help to get the outside advice of someone you trust, like a mentor or someone else in your field. It’s best to avoid people at your current job (lest you spark rumors about you quitting), but a former colleague could be a good choice. The act of describing your current frustrations and future goals can help you visualize what you really want to do.Create  an  action  planIf you determine that it’s time to make a job change or push for a promotion at your current job, then do it. Set a plan for your job search. Update your resume. Dust off your LinkedIn page, and start building your network. Start building your negot iation plan for approaching your boss. The outcome of your self-audit should always be an action plan of some sort, kind of a roadmap for the next phase of your career. Whether you’re staying put or looking for something new, you should come up with several tasks that will make your professional life better.If you feel yourself approaching the career crossroads, don’t let the questions or frustrations get you down. It’s the perfect opportunity to take charge, and shape your career for the better.

Is the world tourism orginasation overexaggerating the benefits of Essay

Is the world tourism orginasation overexaggerating the benefits of tourism and recreation - Essay Example The WTO has clearly delineated tourism and its possible benefits under the many classifications, such as : a factor of sustainable development, a cultural heritage promoter and enhancer, a beneficial activity for the host country and community, and ultimately as a vehicle for individual and collective fulfilment. With this agenda, the WTO has been promoting tourism across countries and zones. Tourism offers, an indirect way to balance the flow of money from the economically rich nations, whose people have plenty of money but are stressed due to lack of time and leisure, to the people of economically backward nations, but with relatively less stress factors and with backgrounds of more cultural heritage, historical monuments/preservations or rural wilderness. It conducts periodic research and guidelines as to what are the things that tourists should take note of, while embarking on tours and travelling across borders. Poverty alleviation program through tourism, has been vigorously ad vocated by the WTO. With WTO promoting the cause of tourism so largely, the world population at large, tend to believe more and more in the positive benefits of travel and tourism. On closer analysis, however, the question does arise, in one's mind, as to whether, the benefits of travel and tourism are really as great as portrayed by WTO, or is there some exaggeration. For this purpose, this research shall cite some case studies and citations to explore the cases in which the impact of tourism had indeed been beneficial and , how in some cases tourism has had some sort of negative impact on the people. Social Impact of Tourism Research findings of Hall et al, (1997), show us that the phenomenon of countryside tourism is found worldwide, and greatly encouraged to give a boost to the regional economies found in the area. The tourism movement itself, holds the potential to be diversified into as many ways as the following : Wilderness tourism, National parks, Recreation resorts, Second homes, Retirement market and Cultural-heritage tourism. As more and more people retire, they would like to move away from the hectic and timeless lifestyles that the developed economies offered, to more peace filled beach resorts or rural resorts or houses. Sometimes studies reveal that the very existence of farm lands and the pre-industrial development life-style is good enough to induce people to have a rural visitation. A case of Chemainus a town in British Colombia is cited as an example.( Murphy, 1981). How the nondescript

Underground Railroad - a historical event from slavery Essay

Underground Railroad - a historical event from slavery - Essay Example Petry argues that slavery began in 1619 when a Dutch trader exchanged African under his custody for food (45). The ownership of African as servants became legal, just as it was for the poor white men who offered labor for their passage to America. In 1680s, the popular racial -based slave system developed. All the slaves wanted freedom, but the problem was how to attain it. Women were in the forefront to liberate the other slaves. Their courage and dedication could not let even their beloved husbands discourage them. Women such as Harriet Tubman, the leader of the Underground Railroad believed that â€Å"freedom was not an option but the only option.† She would always talk about it with her husband until he could get mad and tell her to shut up. Petry reveals the conversation between Harriet and her husband, he says â€Å"You take off and I will tell the Master. I will tell the Master right quick. She stared at him, shocked thinking, he couldn’t, he wouldn’t†¦you don’t mean that, she said slowly.† (85). She wanted freedom and then decided to leave for Philadelphia without the husband. She was ready to pay that price, but that was not enough, she was to come back to free others. In Philadelphia, other women of courage included Henrietta Bowers Duterte. She was an African American; the first black woman to serve as an undertaker in the city. To help save the runaways from the slave catchers, she could hide them inside a basket. This was despite the draconian laws that existed at the time. A good example was the law enacted by the Virginia colony in 1642 to stop those who harbor or assist the runaway slaves. The penalty was 20 pounds of tobacco for sheltering a runaway slave at night. In addition, the slaves were branded after the second attempt of escape (Petry 63). According to Petry, Virginia Assembly passed a law in 1669 which allowed the killing of ‘negros’

Burning the identification cards Essay Example for Free

Burning the identification cards Essay The leadership style shown in the 1982 film Gandhi is based not on force or intimidation, but on a more subtle, inspirational, and principled approach. Where many leaders rely on charm or fear and have only their own benefit in mind, Gandhi led by setting a clear example and aiming to teach his followers and subordinates, setting a solid example and using his powers of persuasion to keep his movement morally exemplary, nonviolent, and ultimately successful. Throughout the film, Gandhi follows this approach consistently. For example, at his first public act of civil disobedience (burning the identification cards that South Africa forced Indians to carry), he acts to inspire others to follow his example, though clearly he faces the perils of police brutality and arrest. At a large meeting shortly thereafter, he uses reason and principle to reach his audience, some of whom vow to use violence against South African police for violating their rights. He does not lose sight of his own commitment to nonviolence and appeals to their sense of superior morality; by defying injustice but refusing to answer violence with violence, Gandhi illustrates for the audience both the methods and the intended effects. Later, after he returns to India and becomes involved with the growing home rule and nationalist movements, he sets himself apart from more politically ambitious leaders (like Nehru and Jinnah) by living and dressing like India’s many poor peasants and, again, adhering rigidly to his nonviolent civil disobedience. He does not behave deviously, compromise himself, use people, or contradict his goals; instead, he leads not for his own glory, but for the much greater benefit of India itself. In doing so, Gandhi does not issue orders but certainly commands his followers’ respect. In my own experiences, I have often responded best to leaders who lead not by using and intimidating their subordinates, but by consistently following their own principles, clearly conveying why certain things must be done, and never losing sight of the bigger goals. Indeed, this inspires confidence because such leaders do not behave hypocritically or immorally; they do not let ego get in the way of accomplishing the chief task and assume the same risks their followers face, thus subordinating themselves to their goals without being misled by their own personal ambition or benefit. This relates well to one of my favorite employers, who led by setting examples, instructing, and persuading rather than bullying. While we were certainly not engaged in any epic struggles, she led in a similarly non-commanding manner, without ulterior motives or excess self-interest. She functioned more as a mentor, instructing rather than micro-managing and placing the greater purpose (our tasks and projects at hand) above her own desire for power or authority. Instead of demeaning her subordinates, she related to us directly, giving us credit for our intelligence and feelings and appealing to our sense of right and wrong to get points across. In doing so, she let us focus on our work without creating resentment or undermining us (or the company), and she knew that employees who feel respected are often more productive. Also, she did not separate herself very rigidly from her subordinates; while she did not present herself as our friend, she was nonetheless friendly, approachable, and patient. She also assumed some degree of risk by defending her employees, rather than feigning support and then denying it when risks appeared. By treating us as capable, intelligent individuals, rather than devices for her own advancement, and she did not behave with the hypocrisy often seen in employers whose â€Å"do as I say, not as I do† approach is often counterproductive. Like Gandhi, she was often conciliatory rather than directly commanding, which made us feel more at ease and thus open to her commands (which appeared more like friendly requests). In general, I find that effective leaders share Gandhi’s sense of perspective; they do not lose sight of the goals they wish to achieve, and as leaders they do not place themselves ahead of what they want to achieve. BIBLIOGRAPHY Gandhi. Dir. Richard Attenborough. Perf. Ben Kingsley, Candice Bergen, Martin Sheen, Ian Charleson, Saeed Jaffrey. Columbia, 1982.

John Rambo and Jack Ryan: Men America Can Count On? :: essays research papers

John Rambo and Jack Ryan are two amazing men. They are honest, trustworthy, heroic, never crack under pressure, and stand for truth, justice, and the American way. Sylvester Stallone and Harrison Ford do their best attempting to make the audience believe that men such as Rambo and Ryan actually exist. Try as they might, not even Stallone or Ford can convince me that men of this caliber actually live. Rambo is able to not only foil his corrupt, superior American officer trying to sabotage his mission, but eliminate an entire army of Vietnamese and Russian soldiers, and save a handful of POWs. Jack Ryan defies the entire government and the largest Colombian drug cartel because he stands for the â€Å"truth.† Sorry, but I am not buying it. An interesting aspect of the two films, Rambo / First Blood Part II (George P. Cosmatos, 1985) and Clear and Present Danger (Phillip Noyce, 1994) is the differences the two men display, despite the fact that what they represent is extremely similar. John Rambo is more of a renegade, a decorated soldier of the Vietnam "conflict," with only his mentor Colonel Trautman at his side. He was jailed for blowing up a small town in Oregon (a detail from the first film). The mindless, fickle public would then overlook all of the great things he did in the war because he blew up an "innocent town." On the other hand, Jack Ryan is an important member of the CIA, a very noble position to hold. It is also revealed in the film that Jack Ryan is a very noble man, not violent unless absolutely forced to be. Little could change society's view of him. Within their own films, Rambo and Jack Ryan are the only men capable of "saving" America from the evils that plague it . The difference is that Rambo is looked at as a violent killing machine, whereas Jack Ryan is seen as a man who will do only what is necessary to "do the right thing." In a simple plot comparison, Danger seems much more in-depth and intelligent than Rambo. Rambo is sent to get pictures of POW’s, and must not engage the enemy in combat. Jack Ryan has to uncover the scandal, and the twists and turns that are ahead, with many characters being introduced over many locations. However, upon closer inspection, it appears that Danger is only hiding under a lot of technical jargon and piles upon piles of details.

Red Bull – Promotional Mix

Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray in the neighbouring Hungary in 1993, it has since then entered and established a foothold in various key markets like United States, Germany and United Kingdom. Through its well developed network of local subsidiaries in these and other key markets, it manages to make its products available in more than 100 countries. The brand Red Bull has a reputation of unconventional marketing strategies, first mover in the energy drinks market and a strong player in the overall functional drinks market.AdvertisingRed Bull uses many ways of advertis ing, from billboards to television adverts. Red Bull mostly focus on advertisement through the media as it reaches its primary target market of young people. Here are a few examples of red bulls advertising strategies. Their most popular and well known type of advertising is their adverts on television. They use TV adverts as it is an affective way of reaching out to the public as most people own a TV and will see the advert. This is a screen shot from the advert. It states that ‘Red Bull gives you wings'.This is a well known slogan that many people recognise red bull by.Its a very catchy slogan therefore the public are likely to remember it and buy red bull. In the advert they are trying to put across a humorous yet witty message in their adverts by suggesting that Red Bull can help you escape by giving you wings. Cartoons can convey a message far more quickly than a written notice, for example. For one thing, you don’t need to be able to read to understand a cartoon. The advert also to give their potential customers a sense of the energy red bull can give you.This is a billboard advertisement by Red Bull. Billboards are a good way of advertising as lots of people see them so its easy to catch the publics eye and try boost sales. The message in this advertisement is very clever and tries showing a scientific side to Red Bull. This is a good way of catching the publics eye as if its proven to give energy then people will buy it. This also has a sense of humour by using Einstein in the advertisement, but also he is very well known so will catch the publics eye. This can be classed as celebrity advertisement which is a very popular and effective way of advertising.Personal sellingOne of Red Bull’s most successful technique of personal selling is their wings team members. The wing team are a group of people all over the world who help promote and sell Red Bull. The team is made up of young, fun, charismatic people who attend events around the countries to represent Red Bull. Their aim is to drive product trial, win new customers and introduce existing customers to new consumption occasions. Here is an event that the Red Bull wing team have attended. This was a student fresher’s party in Bournemouth, this is ideal as their primary target market will be attending this event. They have company cars and props to catch the public eye and will always have free product trial and often giveaways, which may be stickers, caps and so on.Sales promotionRed bull is sold all around the world to, big chain supermarkets, junction shops, cafes and many more. Red Bull sales are very rare as they are the leading energy drink product in the worldHere is a sales promotion for Red Bull. It is an offer stating if you buy two large packs of Red Bull you receive a  £5 gift voucher. This will help boost the sales for Red Bull and attract more customers. It is also priced at  £5.99 as it it a pricing strategy called a psychological stra tegy. This would appeal to the customers as the product will seem cheaper, rather than if it was priced  £6.00.Public RelationsPublic relations mean that the business has done something that will catch the publics eye and cause them to talk about it. This is an article on how Red Bull dropped off cans of their energy drinks to 400 campuses by helicopter. This is good for the product as it can be seen as free advertisement. Red Bull get a lot of public relations due to events like the Red Bull Stratos and many more. Events like these help the product gets into the media and set out interest to potential customers. Red Bull uses their wing team for direct marketing. The wing team travel around the country to events and cities to promote the product. They will approach customers and tell them about the product. They will often be given a free trial of the product or other freebies, e.g. stickers.SponsorshipRed Bull have a very big range of events, athletes, that they sponsor. On thei r website they show all the athletes that they sponsor. The picture above shows some of the sports they sponsor. This includes surfing, snowboarding, skating, motocross, mountain biking and many more. All of their athletes are very successful and some best in the world in their sporting area. Sponsoring successful athletes is good for the brand as it will help promote their product. For example the athletes will have the Red Bull logo on their bike, board, car and so on. This can attract a different type of group to their product and help the product make more sales.Direct MarketingRed Bull uses direct marketing to contact other businesses directly through email and letters to promote their product. They also use it to contact businesses to use their product, e.g in shops and supermarkets. Direct marketing is more effective as it allows other businesses to feel as the business is talking only directly to them.Promotional objectivesImprove company imageRed Bull improve their company image by sponsorship and the Red Bull team. The people they sponsor are very successful and mostly famous in their career. By sponsoring these people it allows Red Bull to be recognised in a good way from followers of these people and what they do. This gives Red Bull a positive company image and allows Red Bull to be associated with positive events.Improve financial position Red Bull improves their financial position by extending the product life by bringing out new products. Red Bull has brought out Sugar Free Red Bull and Red Bull cola. This helped them widen their customers and people who appeal to Red Bull, which will help Red Bull to make more sales and generate more profit.Increase brand awareness Red Bull increase brand awareness by advertisement and many other strategies. In my opinion the most affective is holding events such as, sports competitions, festivals and parties. This allows a big variety of people to become aware of Red Bull.

Baderman Island Resort: Mission and Vision

Baderman Resort provides its guests various options to relax and entertain themselves at their prime location situated at the shores of the Kelsey river. The resort is self contained with many restaurants of different types, three hotels namely Baderman Main Hotel, The Tenney and Melancon Convention Center and Hotel. Apart form this there is a botanical garden, fairway, recreation center, and a spa. Apart from this the island boasts various shopping and eating locations. An art gallery tops the list with in-house collections and exhibits borrowed from other collections around the world.Baderman being an island resort has services oriented totally towards customer needs. The prime concern for Baderman is to offer its customers a place to relax, be entertained and enjoy their time alone or with their families. With this defined, Badermans mission statement should be as follows: ‘We are in the business of leisure and tourism through providing world class services to our clients in the form of a peaceful, serene environment with the best service and calming atmosphere.We provide scenic views, relaxation and enjoyment for our clients, their families and business colleagues all the while keeping in mind the interests of our stakeholders being owners of restaurants and hotels within the island as well as business partners. ’ This mission statement covers all aspects that a mission statement should cover namely the type of business, service offered to customers and benefit to stakeholders.The statement highlights the right target market being any one who wants to have a good time and quality service at Baderman whether alone, with families or whether to conduct business. Baderman offers everything for any of the above types of customers. Vision: Baderman’s vision should be to keep its scenic views unadulterated and increase the quality level and amount of services that it offers to its customers. It should in the near future train all its employees in hospitality and customer care.It has two choices, either it expands to offer more locations and thus increase its capacity as well to accommodate a larger amount of customers or it finds a niche and attracts a specific set of customers and to do so adds more elements to its current plans. Whatever the route it takes, it will have to make a few changes in the current setup it has and training employees in the long run. It should provide a helipad, a private airstrip, more restaurants with various cuisines, more spas and saunas, sports facilities etc.It can also provide season specific amenities to its guests. In the end it should exercise strict quality management. In the leisure industry, if anything slightly goes wrong, it spreads all over and leaves the resort with a bad name. Bad service to accidents can all be the cause for a bad name. Due to this reason the staff should be properly trained and strict controls will need to be put in order to maintain the highest quality stand ard possible for the targeted market.

computer purchase essays

computer purchase essays PROF. MARTINEZ COMPUTER PURCHASE Recently, I decided to purchase a new computer. Buying a computer can be a complicated procedure. A number of decisions must be made before making this purchase. I must decide what type of software and hardware I need for my everyday use. Another decision that must be made is how much money do I want to spend. There is no real budget for this purchase. I am not really concerned with the price of the computer. I am not looking to cut corners. My main concern is that I purchase a reliable computer that can support all the necessary functions for my day-to-day business and personal affairs for an extended period of time. The basic need for this computer is for writing documents and reports for college. In addition, I need the computer for my financial accounts. The Internet is essential for research and for that occasional surf. I would also like to purchase a number of games to keep myself busy while I download files. I am not in favor of proprietary computer systems. It is not fair to consumers for a manufacturer to produce hardware and software that has built-in obsolescence. It is not very realistic for a consumer to have to purchase totally new software when he wants to switch computer models or manufacturers. The only people who could ever be in favor of this type of manufacturing are the manufacturers themselves. Technology keeps changing and a lot of newer software is being developed which requires more powerful machines. Machines should be upgradable and not have this forced turnover feature. I must first determine what software I will need and then find hardware to match that software. I have a lot of experience with the Microsoft Office 97 software package and it supports all my word processing and spreadsheet needs. Although Office 2000 far surpasses Office 97, there is no real need to go for the upgrade at this particular time. Office 97 cov...

Celebrate Turning 60 on Your Terms

Celebrate Turning 60 on Your Terms Turning 60 is special. It is the onset of a golden era. For some 60-year-olds, it could a time to spend with kids and grandkids; for others, it may be the time to party at your favorite haunt with your old buddies and your favorite music playing in the background.   The 60th birthday is considered an important event in many cultures. While some people retire from active work life at the age of 60, some prefer to pursue hobbies or other activities at this age. In many eastern cultures such as China and Korea, the 60th birthday is considered very important. In China, someone who has arrived at the age of 60  has completed a full life cycle. Following the 60th year, the person celebrates a new life. Hence the 60th birthday is celebrated with great extravagance.   Enjoy the bliss of 60. Here are some ideas you can use to make your 60th birthday memorable. Surround Yourself With Your Children and Grandchildren Relive the magical moments of life even while you look forward to new experiences. This is an opportunity to tell your family about where you were during important points in history. Get to know more about them and what makes them tick, and let them teach you the latest technology so you can share their interests. There is nothing better than a cool grandma or grandpa.   Find a Hobby Or Follow Your Passion. Wouldnt it be fun to finally open your own little cafe? Or to spend your time gardening, or learning a new skill? Join a yoga class, go for a guided tour to a distant place and enjoy partying with your friends.   60th Birthday Quotes Here are 10 beautiful birthday quotes about turning 60. Some are funny, some poignant, and others are inspiring. Find one that makes you smile and make these quotes your lesson for a great future. Oscar Wilde: To get back my youth I would do anything in the world, except take exercise, get up early, or be respectable. George Carlin: Im sixty years of age. Thats 16 Celsius. Maurice Chevalier: Old age isnt so bad when you consider the alternative. Bernard Baruch: To me old age is always fifteen years older than I am. William Butler Yeats: From our birthday, until we die, is but the winking of an eye.Joan Rivers: Looking fifty is great†¦ if youre sixty. Mark Twain: When I was younger, I could remember anything, whether it happened or not.John Dryden: What, start at this! when sixty years have spread. Their grey experience oer thy hoary head? Is this the all observing age could gain?Or hast thou known the worl so long in vain? Pablo Picasso: One starts to get young at the age of sixty and then it is too late.Tom Stoppard: Age is a high price to pay for maturity.

Microeconomics - Types of Markets Research Paper

Microeconomics - Types of Markets - Research Paper Example In the long run, the firms are ought to make a normal profit and the market price is determined by the forces of demand and supply. However, an important point to note is the situation in the long run equilibrium. If demand increases to a great extent, the price will rise. Therefore, the demand curve will shift upwards causing firms to make supernormal profits. More firms would join the industry and hence, the price will fall again settling at the equilibrium rate. Also, if the average costs are greater than the average revenue then most firms would go out of business. Once the supply curve falls, prices tend to rise. Perfect competition means there should be no imperfections in the market which may arise due to lack of knowledge or immobility of resources. Nonetheless, these factors are unrealistic in this world. One of the important reasons why perfect competition does not exist in the real world is the economies of scale. In most of the industries, a firm has to be quite large to experience economies of scale. But in perfect competition, firms have an insignificant market share and are too small to achieve economies of scale. Once a firm expands and achieves economies of scale, it would lower its costs and gain market power. The firm can reduce the prices and drive out the smaller firms from the industry. Hence a perfect competition can only survive in an industry where there are no economies of scale. Although the perfectly competitive market model is not applicable to the real world setting, it plays a significant role in economic analysis and policy. The model can be used as a criterion to judge the deficiencies of the real world industries and can help the government to articulate policies towards the betterment of the industry. A single industry that produces a product is called a monopoly. This is not it, however, no close substitutes are present and barriers to enter and exit the market are high.  Such barriers include patents, heavy investments, copyrights or achieving economies of a scale comparable to the monopoly.